Here’s a good article by Dick Sutphen explaining how easy it would be for someone to hi-jack our minds and make us unconsciously obey their commands.

I think, I am not a lamb
I think, I am not a lamb

Persuasion & Brainwashing Techniques Being Used on the Public Today

SUMMARY OF CONTENTS

I’m Dick Sutphen andthis tape is a studio-recorded, expanded version of a talk I delivered at the World Congress of Professional Hypnotists Convention in Las Vegas, Nevada.

Although the tapecarries a copyright to protect it from unlawful duplication for sale by other companies,in this case, I invite individuals to make copies and give them to friends oranyone in a position to communicate this information.

Although I’ve beeninterviewed about the subject on many local and regional radio and TV talkshows, large-scale mass communication appears to be blocked, since it couldresult in suspicion or investigation of the very media presenting it or thesponsors that support the media. Some government agencies do not want thisinformation generally known. Nor dothe Born-Again Christian movement, cults, and many human-potential trainings.

Everything I willrelate only exposes the surface of the problem. I don’t know how the misuse ofthese techniques can be stopped. I don’t think it is possible to legislateagainst that which often cannot be detected; and if those who legislate areusing these techniques, there is little hope of affecting laws to govern usage.I do know that the first step to initiate change is to generate interest. Inthis case, that will probably only result from an underground effort.

In talking about thissubject, I am talking about my own business. I know it, and I know how effectiveit can be. I produce hypnosis and subliminal tapes and, in some of my seminars,I use conversion tactics to assist participants to become independent andself-sufficient. But, anytime I use these techniques, I point out that I amusing them, and those attending have a choice to participate or not. They alsoknow what the desired result of participation will be.

So, to begin, I want to state the most basic of all facts aboutbrainwashing: IN THE ENTIRE HISTORY OF MAN, NO ONE HAS EVER BEEN BRAINWASHEDAND REALIZED, OR BELIEVED, THAT HE HAD BEEN BRAINWASHED. Those who have beenbrainwashed will usually passionately defend their manipulators, claiming theyhave simply been “shown the light” . . . or have been transformed inmiraculous ways.

The Birth of Conversion

CONVERSION is a “nice” word for BRAINWASHING . . .and any study of brainwashing has to begin with a study of Christian revivalismin eighteenth century America. Apparently, Jonathan Edwards accidentally discovered the techniques during a religiouscrusade in 1735 in Northampton, Massachusetts. By inducing guilt and acuteapprehension and by increasing the tension, the “sinners” attending his revival meetings would break down and completely submit. Technically, what Edwards was doing was creating conditions that wipe the brain slate clean so that the mind accepts new programming. The problem was that the new input was negative. He would tell them,

“You’re a sinner!You’re destined for hell!”

As a result, one person committed suicide and another attempted suicide. And the neighbours of the suicidal converts related that they, too,were affected so deeply that, although they had found “eternal salvation,” they were obsessed with a diabolical temptation to end their own lives.

Once a preacher, cult leader, manipulator or authority figure creates the brain phase to wipe the brain-slate clean, his subjects are wide open. New input, in the form of suggestion, can be substituted for theirprevious ideas.

Because Edwards didn’t turn his message positive until the end of the revival, many accepted the negative suggestions and acted, or desired to act, upon them.

Charles J. Finney was another Christian revivalist who usedthe same techniques four years later in mass religious conversions in New York.The techniques are still being used today by Christian revivalists, cults,human-potential trainings, some business rallies, and the United States Armed Services. . . to name just a few.

Let me point out here that I don’t think most revivalist preachersrealize or know they are using brainwashing techniques. Edwards simply stumbled upon a technique that really worked, and others copied it and have continued to copy it for over two hundred years. And the more sophisticated our knowledge and technology become, the more effective the conversion. I feel strongly that this is one of the major reasons for the increasing rise in Christian fundamentalism, especially the televised variety, while most of the orthodox religions are declining.

The Three Brain Phases

The Christians may have been the first to successfully formulate brainwashing, but we have to look to Pavlov, the Russian scientist, for a technical explanation. In the early 1900s, his work with animals opened thedoor to further investigations with humans. After the revolution in Russia, Lenin was quick to see the potential of applying Pavlov’s research to his own ends.

Three distinct and progressive states of transmarginal inhibition were identified by Pavlov. The first is the EQUIVALENT phase, in which thebrain gives the same response to both strong and weak stimuli. The second is the PARADOXICAL phase, in which the brain responds more actively to weak stimuli than to strong. And the third is the ULTRAPARADOXICAL phase, in which conditioned responses and behaviour patterns turn from positive to negative or from negative to positive.

With the progression through each phase, the degree of conversionbecomes more effective and complete. The way to achieve conversion are many andvaried, but the usual first step in religious or political brainwashing is towork on the emotions of an individual or group until they reach an abnormallevel of anger, fear, excitement, or nervous tension.

The progressive result of this mental condition is to impair judgement and increase suggestibility. The more this condition can be maintained or intensified, the more it compounds. Once catharsis, or the first brain phase, is reached, the complete mental takeover becomes easier. Existingmental programming can be replaced with new patterns of thinking and behaviour.

Other often-used physiological weapons to modify normal brain functions are fasting, radical or high sugar diets, physical discomforts,regulation of breathing, mantra chanting in meditation, the disclosure of awesome mysteries, special lighting and sound effects, programmed response to incense, or intoxicating drugs.

The same results can be obtained in contemporary psychiatric treatment by electric shock treatments and even by purposely lowering a person’s blood sugar level with insulin injections.

Before I talk about exactly how some of the techniques are applied,I want to point out that hypnosis and conversion tactics are two distinctly different things–and that conversion techniques are far more powerful.However, the two are often mixed . . . with powerful results.

How Revivalist Preachers Work

Pastor_Apollo_Quiboloy_PreachingIf you’d like to see a revivalist preacher at work, there are probably several in your city. Go to the church or tent early and sit in therear, about three-quarters of the way back. Most likely repetitive music willbe played while the people come in for the service. A repetitive beat, ideallyranging from 45 to 72 beats per minute (a rhythm close to the beat of the humanheart), is very hypnotic and can generate an eyes-open altered state ofconsciousness in a very high percentage of people. And, once you are in analpha state, you are at least 25 times as suggestible as you would be in full betaconsciousness. The music is probably the same for every service, orincorporates the same beat, and many of the people will go into an alteredstate almost immediately upon entering the sanctuary. Subconsciously, they recall their state of mind from previous services and respond according to thepost-hypnotic programming.

Watch the people waiting for the service to begin. Many willexhibit external signs of trance–body relaxation and slightly dilated eyes.Often, they begin swaying back and forth with their hands in the air while sittingin their chairs. Next, the assistant pastor will probably come out. He usuallyspeaks with a pretty good “voice roll.”

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Voice Roll Technique

A “voice roll” is a patterned, paced style used byhypnotists when inducing a trance. It is also used by many lawyers, several ofwhom are highly trained hypnotists, when they desire to entrench a point firmlyin the minds of the jurors. A voice roll can sound as if the speaker weretalking to the beat of a metronome or it may sound as though he were emphasizingevery word in a monotonous, patterned style. The words will usually bedelivered at the rate of 45 to 60 beats per minute, maximizing the hypnoticeffect.

Now the assistant pastor begins the “build-up”process. He induces an altered state of consciousness and/or begins to generatethe excitement and the expectations of the audience.

Next, a group of young women in “sweet and pure”chiffon dresses might come out to sing a song. Gospel songs are great forbuilding excitement and INVOLVEMENT. In the middle of the song, one of thegirls might be “smitten by the spirit” and fall down or react as ifpossessed by the Holy Spirit. This very effectively increases the intensity inthe room. At this point, hypnosis and conversion tactics are being mixed. And theresult is the audience’s attention span is now totally focused upon thecommunication while the environment becomes more exciting or tense.

Right about this time, when an eyes-open mass-induced alphamental state has been achieved, they will usually pass the collection plate orbasket. In the background, a 45-beat-per-minute voice roll from the assistantpreacher might exhort, “Give to God. . . Give to God . . . Give to God . . .” And the audience does give.God may not get the money, but his already wealthy representative will.

Next, the fire-and-brimstone preacher will come out. He inducesfear and increases the tension by talking about “the devil,””going to hell,” or the forthcoming Armageddon.

In the last such rally I attended, the preacher talked aboutthe blood that would soon be running out of every faucet in the land. He wasalso obsessed with a “bloody axe of God,” which everyone had seenhanging above the pulpit the previous week. I have no doubt that everyone sawit–the power of suggestion given to hundreds of people in hypnosis assures thatat least 10 to 25 percent would see whatever he suggested they see.

In most revivalist gatherings, “testifying” or “witnessing”usually follows the fear-based sermon. People from the audience come up onstage and relate their stories.

“I was crippledand now I can walk!” “I had arthritis and now it’s gone!” Itis a psychological manipulation that works.

After listening to numerous case histories of miraculous healings,the average guy in the audience with a minor problem is sure he can be healed.The room is charged with fear, guilt, intense excitement, and expectations.

Now those who want to be healed are frequently lined up aroundthe edge of the room, or they are told to come down to the front. The preachermight touch them on the head firmly and scream, “Be healed!” Thisreleases the psychic energy and, for many, catharsis results. Catharsis is apurging of repressed emotions. Individuals might cry, fall down or even go intospasms. And if catharsis is effected, they stand a chance of being healed. Incatharsis (one of the three brain phases mentioned earlier), the brain-slate istemporarily wiped clean and the new suggestion is accepted.

For some, the healing may be permanent. For many, it will lastfour days to a week, which is, incidentally, how long a hypnotic suggestiongiven to a somnambulistic subject will usually last. Even if the healingdoesn’t last, if they come back every week, the power of suggestion maycontinually override the problem . . . or sometimes, sadly, it can mask a physicalproblem which could prove to be very detrimental to the individual in the longrun.

I’m not saying thatlegitimate healings do not take place.

They do. Maybe the individual was ready to let go of the negativitythat caused the problem in the first place; maybe it was the work of God. Yet Icontend that it can be explained with existing knowledge of brain/mindfunction.

The techniques and staging will vary from church to church.Many use “speaking in tongues” to generate catharsis in some whilethe spectacle creates intense excitement in the observers.

The use of hypnotic techniques by religions is sophisticated,and professionals are assuring that they become even more effective. A man inLos Angeles is designing, building, and reworking a lot of churches around thecountry.

He tells ministers what they need and how to use it. This man’strack record indicates that the congregation and the monetary income willdouble if the minister follows his instructions. He admits that about 80percent of his efforts are in the sound system and lighting.

Powerful sound and the proper use of lighting are of primaryimportance in inducing an altered state of consciousness–I’ve been using themfor years in my own seminars. However, my participants are fully aware of the processand what they can expect as a result of their participation.

Six Conversion Techniques

Cults and human-potential organizations are always looking fornew converts. To attain them, they must also create a brain-phase. And theyoften need to do it within a short space of time–a weekend, or maybe even aday. The following are the six primary techniques used to generate theconversion.

The meeting or training takes place in an area where participantsare cut off from the outside world. This may be any place: a private home, aremote or rural setting, or even a hotel ballroom where the participants areallowed only limited bathroom usage. In human-potential trainings, the controllerswill give a lengthy talk about the importance of “keeping agreements”in life. The participants are told that if they don’t keep agreements, theirlife will never work.

It’s a good idea to keep agreements, but the controllers are subverting a positive human value for selfish purposes. The participants vow tothemselves and their trainer that they will keep their agreements. Anyone who does not will be intimidated into agreement or forced to leave. The next step isto agree to complete training, thus assuring a high percentage of conversions for the organizations. They will USUALLY have to agree not to take drugs,smoke, and sometimes not to eat . . . or they are given such short meal breaks that it creates tension. The real reason for the agreements is to alter internal chemistry, which generates anxiety and hopefully causes at least a slight malfunction of the nervous system, which in turn increases theconversion potential.

Before the gathering is complete, the agreements will be usedto ensure that the new converts go out and find new participants. They areintimidated into agreeing to do so before they leave. Since the importance ofkeeping agreements is so high on their priority list, the converts will twistthe arms of everyone they know, attempting to talk them into attending a freeintroductory session offered at a future date by the organization. The newconverts are zealots. In fact, the inside term for merchandising the largestand most successful human- potential training is, “sell it byzealot!”

At least a million people are graduates and a good percentage have been left with a mental activation button that assures their future loyalty and assistance if the guru figure or organization calls. Think aboutthe potential political implications of hundreds of thousands of zealotsprogramed to campaign for their guru.

Be wary of anorganization of this type that offers follow-up sessions after the seminar.Follow-up sessions might be weekly meetings or inexpensive seminars given on aregular basis which the organization will attempt to talk you into taking–orany regularly scheduled event used to maintain control. As the early Christian revivalists found, long-term control is dependent upon a good follow-up system.

Alright. Now, let’s look at the second tip-off that indicates conversion tactics are being used. A schedule is maintained that causes physical and mental fatigue. This is primarily accomplished by long hours in which the participants are given no opportunity for relaxation or reflection.

The third tip-off: techniques used to increase the tension in the room or environment.

Number four: Uncertainty. I could spend hours relating various techniques to increase tension and generate uncertainty. Basically, the participants are concerned about being “put on the spot” or encountered by the trainers, guilt feelings are played upon, participants are tempted to verbally relate their innermost secrets to the other participants or forced to take part in activities that emphasize removing their masks. 192_4-steps-give-an-impromptu-speech_flash2One of the most successful human-potential seminars forces the participants to stand on a stage in front of the entire audience while being verbally attacked by the trainers. A public opinion poll, conducted a few years ago, showed that the number one most-fearful situation an individual could encounter is to speak to an audience. It ranked above window washing outside the 85th floor of an office building. So you can imagine the fear and tension this situation generates within the participants. Many faint, but most cope with the stress by mentally going away. They literally go into an alpha state, which automatically makes them many times as suggestible as they normally are. And another loop of the downward spiral into conversion is successfully effected.

The fifth clue that conversion tactics are being used is the introduction of jargon–new terms that have meaning only to the”insiders” who participate. Vicious language is also frequently used,purposely, to make participants uncomfortable.

The final tip-off is that there is no humour in the communications. . . at least until the participants are converted. Then, merry-making and humourare highly desirable as symbols of the new joy the participants have supposedly”found.”

I’m not saying that good does not result from participationin such gatherings. It can and does. But I contend it is important for peopleto know what has happened and to be aware that continual involvement may not bein their best interest.

Over the years, I’ve conducted professional seminars to teachpeople to be hypnotists, trainers, and counsellors. I’ve had many of those whoconduct trainings and rallies come to me and say, “I’m here because I know that what I’m doing works, but I don’t know why.”After showing them how and why, many have gotten out of the business or have decided to approach it differently or in a much more loving and supportive manner.

Many of these trainers have become personal friends, and it scares us all to have experienced the power of one person with a microphone and a room full of people. Add a little charisma and you can count on a high percentage of conversions. The sad truth is that a high percentage of people want to give away their power–they are true “believers”!

Cult gatherings or human-potential trainings are an ideal environment to observe first-hand what is technically called the “Stockholm Syndrome.” This is a situation in which those who are intimidated, controlled, or made to suffer, begin to love, admire, and evensometimes sexually desire their controllers or captors.

But let me inject a word of warning here: If you think you canattend such gatherings and not be affected, you are probably wrong. A perfectexample is the case of a woman who went to Haiti on a Guggenheim Fellowship tostudy Haitian Voodoo. In her report,she related how the music eventually induced uncontrollable bodily movement and an altered state of consciousness. Although she understood the process and thought herself above it, when she began to feel herself become vulnerable to the music, she attempted to fight it and turned away. Anger or resistance almost always assures conversion. A few moments later she was possessed by the music and began dancing in a trance around the Voodoo meeting house. A brain phase had been induced by the music and excitement, and she awoke feeling reborn. The only hope of attending such gatherings without being affected is to be a Buddha and allow no positive or negative emotions to surface. Few people are capable of such detachment.

Before I go on, let’s go back to the six tip-offs to conversion.I want to mention the United States Government and military boot camp. The Marine Corps talks about breaking men down before “rebuilding” them as new men–as marines! Well, that is exactly what they do, the same way a cult breaks its people down and rebuilds them as happy flower sellers on your local street corner. Every one of the six conversion techniques are used in boot camp. Considering the needs of the military, I’m not making a judgement as to whether that is good or bad. IT IS A FACT that the men are effectively brainwashed.Those who won’t submit must be discharged or spend much of their time in the brig.

Decognition Process

Once the initial conversion is effected, cults, armed services,and similar groups cannot have cynicism among their members. Members mustrespond to commands and do as they are told, otherwise they are dangerous tothe organizational control. This is normally accomplished in a three step Decognition Process.

Step One isALERTNESS REDUCTION: The controllers cause the nervous system to malfunction,making it difficult to distinguish between fantasy and reality. This can be accomplishedin several ways. POOR DIET is one; watch out for Brownies and Koolaid. Thesugar throws the nervous system off.

More subtle is the “SPIRITUAL DIET” used by manycults. They eat only vegetables and fruits; without the grounding of grains,nuts, seeds, dairy products, fish or meat, an individual becomes mentally”spacey.” INADEQUATE SLEEP is another primary way to reducealertness, especially when combined with long hours of work or intense physicalactivity.

Also, being bombarded with intense and unique experiences achievesthe same result.

Step Two isPROGRAMED CONFUSION: You are mentally assaulted while your alertness is beingreduced as in Step One. This is accomplished with a deluge of new information,lectures, discussion groups, encounters or one-to-one processing, which usuallyamounts to the controller bombarding the individual with questions. During thisphase of decognition, reality and illusion often merge and perverted logic islikely to be accepted.

Step Three isTHOUGHT STOPPING: Techniques are used to cause the mind to go “flat.”These are altered-state-of-consciousness techniques that initially inducecalmness by giving the mind something simple to deal with and focusingawareness. The continued use brings on a feeling of elation and eventuallyhallucination. The result is the reduction of thought and eventually, if usedlong enough, the cessation of all thought and withdrawal from everyone and everythingexcept that which the controllers direct. The takeover is then complete. It isimportant to be aware that when members or participants are instructed to use “thought-stopping”techniques, they are told that they will benefit by so doing: they will become”better soldiers” or “find enlightenment.”

There are three primary techniques used for thought stopping.The first is MARCHING: the thump, thump, thump beat literally generatesself-hypnosis and thus great susceptibility to suggestion.

The second thought stopping technique is MEDITATION. If you spendan hour to an hour and a half a day in meditation, after a few weeks, there isa great probability that you will not return to full beta consciousness. Youwill remain in a fixed state of alpha for as long as you continue to meditate.

I’m not saying this is bad–if you do it yourself. It may bevery beneficial. But it is a fact that you are causing your mind to go flat.I’ve worked with meditators on an EEG machine and the results are conclusive:the more you meditate, the flatter your mind becomes until, eventually and especially if used to excess or in combination with decognition, all thought ceases.Some spiritual groups see this as nirvana–which is bullshit. It is simply a predictable physiological result. And if heaven on earth is non- thinking and non-involvement, I really question why we are here.

The third thought-stopping technique is CHANTING, and often chanting in meditation. “Speaking in tongues” could also be included in this category.

All three-stopping techniques produce an altered state of consciousness.This may be very good if YOU are controlling the process, for you also control the input. I personally use at least one self-hypnosis programming session every day and I know how beneficial it is for me. But you need to know if you usethese techniques to the degree of remaining continually in alpha that, althoughyou’ll be very mellow, you’ll also be more suggestible.

True Believers & Mass Movements

Before ending this section on conversion, I want to talk aboutthe people who are most susceptible to it and about Mass Movements. I amconvinced that at least a third of the population is what Eric Hoffer calls”true believers.” They are joiners and followers . . . people whowant to give away their power. They look for answers, meaning, and enlightenmentoutside themselves.

Hoffer, who wrote THETRUE BELIEVER, a classic on mass movements, says, “true believers are not intent on bolsteringand advancing a cherished self, but are those craving to be rid of unwantedself. They are followers, not because of a desire for self-advancement, butbecause it can satisfy their passion for self-renunciation!” Hofferalso says that true believers “areeternally incomplete and eternally insecure“!

I know this from my own experience. In my years of communicatingconcepts and conducting trainings, I have run into them again and again. All Ican do is attempt to show them that the only thing to seek is the True Selfwithin.

Their personal answers are to be found there and therealone.

I communicate that the basics of spirituality are self-responsibilityand self-actualization. But most of the true believers just tell me that I’mnot spiritual and go looking for someone who will give them the dogma andstructure they desire. Never underestimate the potential danger of thesepeople. They can easily be moulded into fanatics who will gladly work and diefor their holy cause. It is a substitute for their lost faith in themselves andoffers them as a substitute for individual hope. The Moral Majority is made upof true believers. All cults are composed of true believers.

You’ll find them in politics, churches, businesses, andsocial cause groups. They are the fanatics in these organizations.

Mass Movements will usually have a charismatic leader. The followerswant to convert others to their way of living or impose a new way of life–ifnecessary, by legislating laws forcing others to their view, as evidenced bythe activities of the Moral Majority. This means enforcement by guns or punishment,for that is the bottom line in law enforcement.

A common hatred, enemy, or devil is essential to the successof a mass movement. The Born-Again Christians have Satan himself, but that isn’tenough–they’ve added the occult, the New Age thinkers and, lately, all thosewho oppose their integration of church and politics, as evidenced in theirpolitical re-election campaigns against those who oppose their views. Inrevolutions, the devil is usually the ruling power or aristocracy. Somehuman-potential movements are far too clever to ask their graduates to joinanything, thus labelling themselves as a cult–but, if you look closely, you’llfind that their devil is anyone and everyone who hasn’t taken their training.There are mass movements without devils but they seldom attain major status.The True Believers are mentally unbalanced or insecure people, or those withouthope or friends. People don’t look for allies when they love, but they do when theyhate or become obsessed with a cause. And those who desire a new life and a neworder feel the old ways must be eliminated before the new order can be built.

Persuasion Techniques

Persuasion isn’t technically brainwashing but it is the manipulationof the human mind by another individual, without the manipulated party beingaware what caused his opinion shift. I only have time to very basicallyintroduce you to a few of the thousands of techniques in use today, but thebasis of persuasion is always to access your RIGHT BRAIN. The left half of yourbrain is analytical and rational. The right side is creative and imaginative.That is overly simplified but it makes my point. So, the idea is to distractthe left brain and keep it busy. Ideally, the persuader generates an eyes-openaltered state of consciousness, causing you to shift from beta awareness intoalpha; this can be measured on an EEG machine.

First, let me give you an example of distracting the left brain.Politicians use these powerful techniques all the time; lawyers use manyvariations which, I’ve been told, they call “tightening the noose.”

Assume for a moment that you are watching a politician givea speech. First, he might generate what is called a “YES SET.” These are statements that will cause listeners toagree; they might even unknowingly nod their heads in agreement. Next come theTRUISMS. These are usually facts that could be debated but, once the politicianhas his audience agreeing, the odds are in the politician’s favour that theaudience won’t stop to think for themselves, thus continuing to agree. Last comesthe SUGGESTION. This is what the politician wants you to do and, since you havebeen agreeing all along, you could be persuaded to accept the suggestion. Now,if you’ll listen closely to my political speech, you’ll find that the first threeare the “yes set,” the next three are truisms and the last is thesuggestion.

Ladies andgentlemen: are you angry about high food prices? Are you tired of astronomicalgas prices? Are you sick of out-of-control inflation? Well, you know the OtherParty allowed 18 percent inflation last year; you know crime has increased 50percent nationwide in the last 12 months, and you know your pay check hardlycovers your expenses any more. Well, the answer to resolving these problems isto elect me, John Jones, to the U.S. Senate.”

And I think you’ve heard all that before. But you might alsowatch for what are called Imbedded Commands. As an example: On key words, thespeaker would make a gesture with his left hand, which research has shown ismore apt to access your right brain. Today’s media-oriented politicians and spellbindersare often carefully trained by a whole new breed of specialist who are usingevery trick in the book–both old and new–to manipulate you into acceptingtheir candidate.

The concepts and techniques of Neuro-Linguistics are so heavily protected that I found out the hard way that to even talk about them publicly or in print results in threatened legal action. Yet Neuro- Linguistic training is readily available to anyone willing to devote the time and pay the price. It is some of the most subtle and powerful manipulation

I have yet been exposed to. A good friend who recently attended a two-week seminar on Neuro-Linguistics found that many of those she talked to during the breaks were government people.

Another technique that I’m just learning about is unbelievably slippery; it is called an INTERSPERSAL TECHNIQUE and the idea is to say one thing with words but plant a subconscious impression of something else in the minds of the listeners and/or watchers.

Let me give you an example: Assume you are watching a television commentator make the following statement: SENATOR JOHNSON is assisting local authorities to clear up the stupid mistakes of companies contributing to the nuclear waste problems.” It sounds like a statement of fact, but, if the speaker emphasizes the right word, and especially if he makes the proper hand gestures on the key words, you could be left with the subconscious impression that Senator Johnson is stupid. That was the subliminal goal of the statement and the speaker cannot be called to account for anything.

Persuasion techniques are also frequently used on a much smaller scale with just as much effectiveness. The insurance salesman knows his pitch is likely to be much more effective if he can get you to visualize something in your mind. This is right-brain communication. For instance, he might pause in his conversation, look slowly around your living room and say,

Can you just imagine this beautiful home burning to the ground?” Of course you can!It is one of your unconscious fears and, when he forces you to visualize it,you are more likely to be manipulated into signing his insurance policy.

The Hare Krishnas, operating in every airport, use what I callSHOCK AND CONFUSION techniques to distract the left brain and communicatedirectly with the right brain. While waiting for a plane, I once watched oneoperate for over an hour. He had a technique of almost jumping in front ofsomeone.

Initially, his voice was loud then dropped as he made his pitchto take a book and contribute money to the cause.

Usually, when people are shocked, they immediately withdraw.

In this case they were shocked by the strange appearance, suddenmaterialization and loud voice of the Hare Krishna devotee. In other words, thepeople went into an alpha state for security because they didn’t want toconfront the reality before them. In alpha, they were highly suggestible sothey responded to the suggestion of taking the book; the moment they took thebook, they felt guilty and responded to the second suggestion: give money. We areall conditioned that if someone gives us something, we have to give themsomething in return– in that case, it was money. While watching this hustler,I was close enough to notice that many of the people he stopped exhibited anoutward sign of alpha–their eyes were actually dilated.

Subliminal Programming

Subliminals arehidden suggestions that only your subconscious perceives. They can be audio,hidden behind music, or visual, airbrushed into a picture, flashed on a screenso fast that you don’t consciously see them, or cleverly incorporated into apicture or design.

Most audio subliminal reprograming tapes offer verbal suggestionsrecorded at a low volume. I question the efficacy of this technique–ifsubliminals are not perceptible, they cannot be effective, and subliminalsrecorded below the audible threshold are therefore useless. The oldest audio subliminaltechnique uses a voice that follows the volume of the music so subliminals areimpossible to detect without a parametric equalizer. But this technique ispatented and, when

I wanted to develop my own line of subliminalaudiocassettes, negotiations with the patent holder proved to be unsatisfactory.My attorney obtained copies of the patents which I gave to some talentedHollywood sound engineers, asking them to create a new technique. They found away to psycho-acoustically modify and synthesize the suggestions so that theyare projected in the same chord and frequency as the music, thus giving themthe effect of being part of the music.

But we found that in using this technique, there is no wayto reduce various frequencies to detect the subliminals. In other words,although the suggestions are being heard by the subconscious mind, they cannotbe monitored with even the most sophisticated equipment.

If we were able to come up with this technique as easily aswe did, I can only imagine how sophisticated the technology has become, withunlimited government or advertising funding.

And I shudder to think about the propaganda and commercial manipulationthat we are exposed to on a daily basis. There is simply no way to know what isbehind the music you hear. It may even be possible to hide a second voicebehind the voice to which you are listening. The series by Wilson Bryan Key,

Ph.D., on subliminals in advertising and political campaignswell documents the misuse in many areas, especially printed advertising innewspapers, magazines, and posters.

The big question about subliminals is: do they work? And I guaranteeyou they do. Not only from the response of those who have used my tapes, butfrom the results of such programs as the subliminals behind the music indepartment stores.

Supposedly, the only message is instructions to not steal:one East Coast department store chain reported a 37 percent reduction in theftsin the first nine months of testing.

A 1984 article in the technical newsletter, “Brain-MindBulletin,” states that as much as 99 percent of our cognitive activity maybe “non-conscious,” according to the director of the Laboratory for CognitivePsychophysiology at the University of Illinois. The lengthy report ends withthe statement, “these findings support the use of subliminal approachessuch as taped suggestions for weight loss and the therapeutic use of hypnosisand Neuro-Linguistic Programming.”

Mass Misuse

I could relate many stories that support subliminal programming,but I’d rather use my time to make you aware of even more subtle uses of suchprogramming.

I have personally experienced sitting in a Los Angeles auditoriumwith over ten thousand people who were gathered to listen to a currentcharismatic figure. Twenty minutes after entering the auditorium, I becameaware that I was going in and out of an altered state. Those accompanying meexperienced the same thing. Since it is our business, we were aware of what washappening, but those around us were not. By careful observation, what appearedto be spontaneous demonstrations were, in fact, artful manipulations? The onlyway I could figure that the eyes-open trance had been induced was that a 6- to7-cycle-per- second vibration was being piped into the room behind the airconditioner sound. That particular vibration generates alpha, which would render the audience highly susceptible. Ten to 25 percent of the population is capable of a somnambulistic level of altered states of consciousness; for thesepeople, the suggestions of the speaker, if non-threatening, could potentiallybe accepted as “commands.”

Vibrato

This leads to the mention of VIBRATO. Vibrato is the tremulous effect imparted in some vocal or instrumental music, and the cyle-per- secondrange causes people to go into an altered state of consciousness. At one period of English history, singers whose voices contained pronounced vibrato were notallowed to perform publicly because listeners would go into an altered stateand have fantasies, often sexual in nature.

People who attend opera or enjoy listening to singers like MarioLanza are familiar with this altered state induced by the performers.

ELFs

Now, let’s carry this awareness a little farther. There are also inaudible ELFs (extra-low frequencywaves). These are electromagnetic in nature. One of the primary uses ofELFs is to communicate with our submarines. Dr. Andrija Puharich, a highly respected researcher, in an attempt to warn U.S. officials about Russian use ofELFs, set up an experiment.

Volunteers were wired so their brain waves could be measured on an EEG. They were sealed in a metal room that could not be penetrated by anormal signal.

Puharich then beamed ELF waves at the volunteers. ELFs go rightthrough the earth and, of course, right through metal walls. Those inside couldn’t know if the signal was or was not being sent.

And Puharich watched the reactions on the technicalequipment: 30 percent of those inside the room were taken over by the ELFsignal in six to ten seconds.

When I say “taken over,” I mean that theirbehavior followed the changes anticipated at very precise frequencies.

Waves below 6 cycles per second caused the subjects to become very emotionally upset, and even disrupted bodily functions.

 At 8.2 cycles, they felt very high… an elevated feeling, as though they had been in masterful meditation, learned over a period of years. Eleven to 11.3 cycles induced waves of depressed agitation leading to riotous behavior.

The Neurophone

Dr. Patrick Flanagan is a personal friend of mine. In the early 1960s, as a teenager, Pat was listed as one of the top scientists in the world by “Life” magazine. Among his many inventions was a device he called the Neurophonean electronic instrument that can successfully program suggestions directly through contact with the skin. When he attempted to patent the device, the government demanded that he prove it worked. When he did, the National Security Agency confiscated the neurophone. It took Pat two years of legal battle to get his invention back.

In using the device, you don’t hear or see a thing; it is applied to the skin, which Pat claims is the source of special senses. The skin contains more sensors for heat, touch, pain, vibration, and electrical fields than any other part of the human anatomy.

In one of his recent tests, Pat conducted two identical seminars for a military audienceone seminar one night and one the next night, because the size of the room was not large enough to accommodate all of them at one time. When the first group proved to be very cool and unwilling to respond, Patrick spent the next day making a special tape to play at the second seminar. The tape instructed the audience to be extremely warm and responsive and for their hands to become “tingly.” The tape was played through the neurophone, which was connected to a wire he placed along the ceiling of the room. There were no speakers, so no sound could be heard, yet the message was successfully transmitted from that wire directly into the brains of the audience. They were warm and receptive, their hands tingled and they responded, according to programming, in other ways that I cannot mention here.

The more we find out about how human beings work through today’s highly advanced technological research, the more we learn to control human beings. And what probably scares me the most is that the medium for takeover is already in place! The television set in your living room and bedroom is doing a lot more than just entertaining you.

Before I continue, let me point out something else about an altered state of consciousness. When you go into an altered state, you transfer into right brain, which results in the internal release of the body’s own opiates: enkephalins and Beta-endorphins, chemically almost identical to opium. In other words, it feels good . . . and you want to come back for more.

Recent tests by researcher Herbert Krugman showed that, while viewers were watching TV, right-brain activity outnumbered left-brain activity by a ratio of two to one. Put more simply, the viewers were in an altered state . . . in trance more often than not. They were getting their Beta-endorphin “fix.”

To measure attention spans, psychophysiologist Thomas Mulholland of the Veterans Hospital in Bedford, Massachusetts, attached young viewers to an EEG machine that was wired to shut the TV set off whenever the children’s brains produced a majority of alpha waves. Although the children were told to concentrate, only a few could keep the set on for more than 30 seconds!

Most viewers are already hypnotized. To deepen the trance is easy. One simple way is to place a blank, black frame every 32 frames in the film that is being projected. This creates a 45-beat-per-minute pulsation perceived only by the subconscious mindthe ideal pace to generate deep hypnosis.

The commercials or suggestions presented following this alpha- inducing broadcast are much more likely to be accepted by the viewer. The high percentage of the viewing audience that has somnambulistic- depth ability could very well accept the suggestions as commandsas long as those commands did not ask the viewer to do something contrary to his morals, religion, or self-preservation.

The medium for takeover is here. By the age of 16, children have spent 10,000 to 15,000 hours watching televisionthat is more time than they spend in school! In the average home, the TV set is on for six hours and 44 minutes per dayan increase of nine minutes from last year and three times the average rate of increase during the 1970s.

It obviously isn’t getting better . . . we are rapidly moving into an alpha-level worldvery possibly the Orwellian world of “1984”placid, glassy-eyed, and responding obediently to instructions.

A research project by Jacob Jacoby, a Purdue University psychologist, found that of 2,700 people tested, 90 percent misunderstood even such simple viewing fare as commercials and “Barnaby Jones.” Only minutes after watching, the typical viewer missed 23 to 36 percent of the questions about what he or she had seen. Of course they didthey were going in and out of trance! If you go into a deep trance, you must be instructed to rememberotherwise you automatically forget.

I have just touched the tip of the iceberg. When you start to combine subliminal messages behind the music, subliminal visuals projected on the screen, hypnotically produced visual effects, sustained musical beats at a trance-inducing pace . . . you have extremely effective brainwashing. Every hour that you spend watching the TV set you become more conditioned. And, in case you thought there was a law against any of these things, guess again. There isn’t! There are a lot of powerful people who obviously prefer things exactly the way they are. Maybe they have plans for us?

This article was reproduced in Fact, Fiction and Fraud in Modern Medicine in February 1999

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